Privacy Policy

Brand: GENBASE™ (owned by PersPine Inc. I . E . Designer and fabricator of generator stands)
Products covered: GENBASE™ stands and accessories
Website: https://genbase.ca/
Effective date: October 10, 2025

We respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit https://www.genbase.ca purchase our products, or otherwise interact with us.

1) Who we are & scope

This Policy applies to personal information we collect through our website, by phone/email, at our shop or events, and through our service providers (e.g., payment, shipping, analytics, and advertising partners). GENBASE™ is a brand of PersPine Inc. operating in Canada.

We operate www.genbase.ca, including ecommerce features powered by WooCommerce.

Contact (Privacy):
[email protected]
22080 Highway 48,
Mount Albert, ON, L0G 1M0, Canada

2) What information we collect

We collect information in the following ways:

A) Information you provide to us

Depending on how you use the Site, we may collect:

Contact details (name, email, phone number)
Order details (billing/shipping address, products purchased, order notes)
Account details (if you create an account)
Customer support messages (emails, contact forms, chat messages if enabled)
Marketing preferences (newsletter/opt-in choices)

B) Payment information

If you make a purchase, payments may be processed through WooPayments (and related payment networks/processors). We typically receive transaction confirmations and payment status, and we may receive limited payment-related details needed for customer service, refunds, fraud prevention, and recordkeeping. Payment processing may involve data sharing with the payment provider and/or financial networks needed to complete the transaction. WooCommerce Privacy Policy

C) Information collected automatically (online identifiers & usage data)

When you visit the Site, we and our partners may automatically collect:

device and browser information
approximate location (e.g., city/region)
pages viewed and actions taken (e.g., add-to-cart, checkout steps)
IP address (or partial/derived location signals) and identifiers (subject to your consent and regional settings)

This is commonly collected through cookies, pixels, tags, and similar technologies. (See our Cookies Policy.)

3) Cookies, pixels, and similar technologies

We use cookies and similar technologies to:

keep the Site working (security, sessions, cart/checkout)
remember preferences
measure performance and improve the Site (analytics)
measure advertising and support remarketing (where enabled)

WooCommerce uses cookies for store functionality, and which cookies appear can depend on the features enabled and how you interact with the store. WooCommerce

For details, see our Cookies Policy (and your cookie settings/choices).

4) How we use your information

We use personal information to:

Provide products and services (process orders, delivery, returns, customer support)
Operate and secure the Site (fraud prevention, spam protection, account security)
Communicate with you (order updates, support responses, service messages)
Improve the Site (analytics and troubleshooting)
Marketing & advertising (only where permitted/consented, including measuring ad performance)
Legal and compliance (tax, accounting, and regulatory obligations)

5) Legal bases and consent (important for analytics/ads)

Depending on your location and the nature of the data:

We rely on contractual necessity to fulfill orders and provide services.
We rely on legitimate interests for security, fraud prevention, and basic site operations (balanced against your rights).
We rely on consent for optional cookies such as analytics and advertising/remarketing where required (and we provide cookie controls for those choices).

Google also requires transparency about analytics usage and data collection/processing when Google Analytics is used. Google Help

6) Services and platforms we use (and what that means for privacy)

Below are the main tools you listed and how they relate to personal information:

A) WooCommerce (store functionality)

We use WooCommerce to power cart and checkout features. This may involve cookies and order/account data necessary to run the store. WooCommerce

B) WooPayments (payments)

We may use WooPayments to process payments. Payment processing can require sharing certain information with the payment provider and networks to complete the transaction, manage fraud risk, and support disputes/refunds. WooCommerce Payments Privacy Policy

C) Google Analytics 4 (GA4)

If enabled (and depending on your consent settings), GA4 helps us understand Site usage and improve performance. Google provides controls and privacy features for GA4, including EU-focused privacy behavior and configuration options. Google Help

D) Google Ads (conversion tracking / remarketing)

If enabled (and depending on your consent settings), Google Ads tools may be used to:

measure ad conversions (e.g., purchases or form submissions)
support remarketing (show ads to people who visited the Site)

Google’s policies emphasize obtaining appropriate consent for certain regions and use cases (like remarketing and cookie-based tracking). Google Help

E) Google Merchant Center

We may use Google Merchant Center to support product listings (for example, Shopping campaigns). Merchant Center is often feed-based, but when connected with ads measurement, it can be used alongside Google Ads features and policies. Google Help

F) Meta Pixel (Facebook/Instagram)

If enabled (and depending on your consent settings), Meta Pixel may help us:

measure conversions and ad performance
build audiences for remarketing

Meta provides Pixel-specific guidance and its own privacy policy describing how Meta collects and uses data. Facebook Developers

G) Google reCAPTCHA (security / spam protection)

We may use reCAPTCHA to protect forms and prevent abuse/fraud. It helps detect automated activity and may set a necessary cookie and/or use device signals for security scoring. Google Cloud

H) Elementor, Jet plugins, PixFort Core (site building & features)

These WordPress tools primarily support site design and functionality. Depending on which modules/features are enabled, some may use cookies or local storage for frontend features (for example, UI behavior or performance).

I) RankMath (SEO)

RankMath mainly supports SEO features (like metadata and schema). It typically does not require visitor cookies for core SEO functions, though it may offer optional features and services depending on configuration. Rank Math Privacy Policy

7) When we share information

We may share personal information with:

Service providers who help operate the Site (hosting, ecommerce tools, analytics, security, payment processing)
Payment processors and financial partners to complete transactions (e.g., WooPayments and associated networks) WooCommerce
Advertising and analytics partners (Google/Meta) where enabled and permitted by your cookie choices Google Policies
Professional advisors (accounting, legal) as needed
Authorities if required by law, court order, or to protect rights and safety

We do not sell personal information in the ordinary “data broker” sense. (Note: some privacy laws define “sale/share” broadly to include certain advertising technologies; you can control advertising cookies via our cookie settings.)

8) International transfers

Some of our service providers (including Google, Meta, and ecommerce/payment infrastructure) may process data outside Canada. Where data is transferred across borders, it may be subject to the laws of those jurisdictions. Google and Meta describe their processing in their own policies. Google Policies

9) Your choices and rights

Cookie choices

You can manage optional cookies (Analytics/Advertising) through our cookie banner/settings (where shown). You can also control cookies in your browser settings.

Marketing emails

If you receive marketing emails from us, you can unsubscribe using the link in the message (where applicable).

Access / correction / deletion (general)

You may request access to, correction of, or deletion of your personal information, subject to legal and operational limits (for example, recordkeeping for taxes, warranties, fraud prevention).

Region-specific rights

If you are in certain regions (e.g., EEA/UK, California), you may have additional rights such as:

objecting to processing
data portability
restricting processing
opting out of certain targeted advertising uses

To exercise any rights, contact us using the details in Section 13.

10) Data retention

We keep personal information only as long as needed for:

fulfilling orders and providing support
maintaining business records (including legal/tax requirements)
resolving disputes and enforcing agreements
security and fraud prevention

Retention periods vary depending on the data type and purpose.

11) Security

We take reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

12) Children’s privacy

The Site is not intended for children, and we do not knowingly collect personal information from children without appropriate consent.

13) Updates to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top.

14) How to contact us or make a complaint

Privacy Contact: [email protected]
Mail: 22080 Highway 48, Mount Albert,
ON, L0G 1M0, Canada

Canada – Office of the Privacy Commissioner: You may file a complaint with the OPC if you are not satisfied with our response: https://www.priv.gc.ca/

Short version (not a substitute for the full policy)

We collect contact, order, technical, and preference data to fulfill orders, support warranties, improve our site, and (with consent) market to you.
We use service providers (e.g., hosting, payments, shipping, analytics, advertising) under contractual safeguards and do not sell personal information.
Manage cookies in your browser and via any cookie banner shown.
You can access/correct your data or withdraw consent (subject to limits) by emailing [email protected].