Cookies Policy (GenBase.ca)
Last updated: December 28, 2025
This Cookies Policy explains how GenBase.ca (“GenBase”, “we”, “us”, “our”) uses cookies and similar technologies on our website (the “Site”), including through tools we use or may use such as WooCommerce, Google Analytics 4 (GA4), Google Ads, Google Merchant Center, Meta (Facebook) Pixel, Google reCAPTCHA, WooPayments, and our WordPress/website plugins (e.g., Elementor, Jet plugins, PixFort Core, RankMath).
Cookies help the Site work properly, improve performance, remember your preferences, understand how the Site is used, and (where enabled) help measure marketing performance.
1) What cookies are
A cookie is a small text file stored on your device when you visit a website. Cookies can be:
Session cookies (deleted when you close your browser), or
Persistent cookies (remain until they expire or you delete them).
We may also use similar technologies like pixels/tags (small code snippets), local storage, and SDK-like scripts. For simplicity, we refer to these as “cookies”.
2) Categories of cookies we use
A) Strictly Necessary Cookies (Always On)
These are required for the Site to function and for security. They include cookies used to:
enable core website functions (page navigation, form submissions)
maintain sessions and security
enable ecommerce features (cart, checkout) where applicable
You can block these in your browser, but the Site may not work properly.
B) Functional / Preferences Cookies
These remember your choices and improve your experience (e.g., preferences, region, or saved settings).
C) Analytics Cookies
These help us understand how visitors use the Site (e.g., pages visited, approximate location, device type, and site performance). We use or may use Google Analytics 4 (GA4) for this purpose.
D) Advertising / Targeting Cookies
These cookies help measure advertising effectiveness and may help show relevant ads on platforms like Google and Meta. We use or may use:
Google Ads (including conversion tracking/remarketing where enabled)
Meta Pixel (Facebook/Instagram tracking where enabled)
3) Tools and services that may set cookies on GenBase.ca
The exact cookies present depend on what features are enabled on the Site at the time you visit (for example, whether you shop, submit a form, or accept analytics/marketing cookies).
Common first-party cookies (Site / WordPress / WooCommerce)
If ecommerce features are enabled, WooCommerce may set cookies to support cart and checkout functionality, such as:
cart/session cookies (e.g., cart status and a session identifier)
login/session cookies (if you log in)
WordPress itself may set cookies for logged-in users and basic preferences.
Third-party cookies (Google / Meta / payment processing, etc.)
If enabled, third-party services may set cookies to provide analytics, ads measurement, spam protection, or payment processing.
4) Cookie table (by tool)
| Tool / Provider | Category | What it does | Cookie impact (typical) |
|---|---|---|---|
| WooCommerce | Strictly Necessary | Cart, checkout, session handling | Uses cookies to store cart/session state and keep checkout working |
| WooPayments (payment processing) | Strictly Necessary | Helps process payments securely | May involve cookies/scripts from payment providers to prevent fraud and complete transactions |
| GA4 (Google Analytics 4) | Analytics (Optional) | Site usage measurement & reporting | Typically uses Analytics cookies (often including “_ga”-type identifiers) |
| Google Ads | Advertising (Optional) | Conversion tracking, remarketing, ad performance | May set conversion/marketing cookies (often including “gclid”/conversion linker related cookies) |
| Google Merchant Center | Advertising / Functional (Depends) | Product feed + performance measurement (often tied to Google Ads) | Merchant Center itself is usually feed-based, but when connected to Ads/remarketing it can involve marketing measurement cookies/scripts |
| Meta Pixel (Facebook/Instagram) | Advertising (Optional) | Measures conversions and ad performance, supports remarketing | Often uses Meta Pixel cookies (commonly includes “_fbp”-type identifiers) |
| Google reCAPTCHA | Strictly Necessary (Security) | Anti-bot / spam prevention on forms | May set cookies or use device signals to detect abuse and protect forms |
| Elementor / Jet plugins / PixFort Core | Strictly Necessary / Functional | Site layout, UI features, and frontend functionality | Usually supports functionality; may use cookies/local storage depending on features used |
| RankMath | Functional (Usually minimal) | SEO tooling (meta, schema, sitemap) | Typically does not rely on visitor cookies for core SEO features, but may integrate with other services |
Note: Cookie names and behavior can change as providers update their systems. Also, some cookies may be set only after you accept optional categories (analytics/marketing), depending on your consent settings and region.
5) Your choices and how to manage cookies
At this time, GenBase.ca does not provide an on-site cookie preference center or an “accept/reject” cookie banner that allows visitors to selectively opt out of categories of cookies (such as Analytics or Advertising cookies) directly on the Site.
However, you can still manage cookies using the options below:
A) Browser controls (primary method)
Most web browsers let you:
view which cookies are stored,
delete cookies,
block cookies entirely, or
block cookies from specific websites.
If you disable or block cookies, parts of the Site may not function properly, especially shopping features like cart and checkout, login sessions, and certain forms.
B) Private / incognito browsing
Using private browsing mode can reduce persistent cookie storage on your device (though it does not stop all forms of tracking and does not prevent cookies during the session).
C) Google and Meta advertising controls (if applicable)
If you see ads from us on Google or Meta platforms, you may be able to limit ad personalization or opt out of certain ad targeting using:
Google Ad Settings in your Google account, and
Meta (Facebook/Instagram) ad preferences in your Meta account settings.
D) Deleting cookies
You can delete existing cookies at any time through your browser settings. Keep in mind that deleting cookies may remove saved preferences and may require you to re-enter information during checkout
B) Browser settings
You can delete or block cookies using your browser settings (Chrome, Safari, Firefox, Edge).
Blocking strictly necessary cookies may break parts of the Site (especially cart/checkout and forms).
C) Platform-level controls
If you’ve accepted marketing cookies, you can also manage ad personalization in your Google and Meta account settings.
6) How long cookies remain on your device
Session cookies: removed when you close your browser.
Persistent cookies: remain until they expire or you delete them.
Retention depends on the cookie’s purpose and provider settings.
7) Updates to this Cookies Policy
We may update this Cookies Policy to reflect changes in our tools, technology, or legal requirements. We will update the “Last updated” date at the top when changes are made.
8) Contact
If you have questions about this Cookies Policy or privacy on GenBase.ca, contact us at [email protected].
